The Most Ridiculous Whiskey Bottle in the World


December 20, 2012 by Bourbon Empire

People enjoy their bourbon many ways — with ice, on the rocks, or neat. I like mine with a healthy dose of third-degree burns.

In the 1960s, Old Fitzgerald marketed a bourbon decanter topped by a jigger that doubled as a candlestick holder. Granted, the chances of the thing exploding are slim, but this has to be the fanciest Molotov cocktail ever. They should have used the slogan “Get Lit.”

I also appreciated the ad copy. “None finer to gladden the throat of man!” sings like a bird. Old Fitz’s candlelight decanter was actually designed by the esteemed Walter Landor, a pioneer of product branding and market research techniques whose clients included Coca-Cola, Shell Oil, Marlboro, FedEx, and a host of others. Landor died in 1995, but the firm he founded is still in business. I found a 15-minute video on its Website explaining the planning and design for a series of decanters Landor designed for the Stitzel-Weller Distillery. Some of the ones that aren’t designed to burn you are actually quite eye-catching.

Image Courtesy of the Gallery of Graphic Design

Image Courtesy of the Gallery of Graphic Design


2 thoughts on “The Most Ridiculous Whiskey Bottle in the World

  1. hownottokillyourparents says:

    You are right. That is incredibly ridiculous. But also sorta cool.

  2. Mike Fitz Chicago,IL says:

    I have an even rarer old fitzgerald candlelight decanter from 1961 with 90 percent or more full of 100 proof bourbon which was made in 1955 and it is a gold colored shiny paint on the bottle that looks like a candle stick.
    You can email me if you want a pic of it , or I may finally put it on ebay

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