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Tag Archives: Maker’s Mark

Whiskey’s Craft Conundrum – My Latest in Slate
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June 24, 2013 by Bourbon Empire

My latest piece looking at how craft whiskey upends a few of the traditional notions we have about “craft” or …
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Category: Uncategorized | Tags: bourbon, buffalo trace, Corsair, craft, Hillrock Estate, Jim Beam, Maker's Mark, Slate, Wild Turkey
The Whiskey That Won the Wild West
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February 26, 2013 by Bourbon Empire

My latest up on Serious Eats…I’m going to start calling it coffin varnish from now on.

Category: Uncategorized | Tags: Beyonce, buffalo trace, bulleit, coffin varnish, Jim Beam, Maker's Mark, Manifest Destiny, Old West, Saddles, whiskey nicknames
Maker’s-Gate Reversed!
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February 17, 2013 by Bourbon Empire

Just when we all thought we had witnessed the fall of modern Rome when Maker’s Mark decided to water down …
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Category: Uncategorized | Tags: American Exceptionalism, apologies, bourbon, Maker's Mark, old grand dad, Scandal!, the 1973 Miami Dolphins
Maker’s-Gate!
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February 15, 2013 by Bourbon Empire

My take at Serious Eats on the recent decision by Maker’s Mark to water down its bourbon.

Category: Uncategorized | Tags: economics, foreign markets, Maker's Mark, pontiacs, Scandal!
Maker’s Marketing on Serious Eats
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February 4, 2013 by Bourbon Empire

Check out my latest column on Serious Eats: Maker’s Marketing.

Category: Uncategorized | Tags: bourbon, Cabin Still, Maker's Mark, marketing, motorcycle gangs, wsj

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