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Tag Archives: marketing

Of Origin Stories and Product Placement
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November 20, 2013 by Bourbon Empire

I can only imagine the audience reaction if a movie about the Founding Fathers featured a scene where John Adams …
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Category: Uncategorized | Tags: advertising, bourbon, bulleit, diageo, four roses, marketing, rye, snake oil, tomfoolery
Maker’s Marketing on Serious Eats
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February 4, 2013 by Bourbon Empire

Check out my latest column on Serious Eats: Maker’s Marketing.

Category: Uncategorized | Tags: bourbon, Cabin Still, Maker's Mark, marketing, motorcycle gangs, wsj

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